Story of Traditions

Holi 2022: Best Hand Block Print Cotton Apparels to Rock Your Holi This Year

We can't seem to stay calm as Holi approaches!  Holi is India's second most popular celebration after Diwali. It is a colorful and joyful festival that many people enjoy. Holi is thought to mark th...

The Art of Sustainable Fabric Design in Handblock Print

A fabric that has been meticulously decorated with traditional handblock print has a unique quality. Unique in its beautiful imperfections. The intricate patterns speak to the artisan's talent, pat...

BAGRU - AUTHENTIC AND NATURAL ARTFORM OF JAIPUR

Jaipur's flamboyant ways, from its busy bazaars, royal palaces, and forts to its colorful streets, scenic countryside, and dynamic artisan communities, are the beating heart of the city. The region...

A TRADITIONAL PRINTING TECHNIQUE WITH NATURAL COLOR - BAGRU PRINT

The Chhipa community, who have been masters of this bagru print technique for hundreds of years, uses the traditional art of hand block printing in the Jamini' Bagru Print' collection of home décor...

All about SootiSyahi's Hand Block Printed Bandhani Dupatta

Bandhani, also known as Bandhej, is a sort of tie-dye textile that is embellished by plucking the cloth into a pattern of bindings. Sootisyahi believes that creating or building art is a true form,...

Our New Blooming Spring Collection Celebrates Love for New Beginnings

From magnificent artificial buildings/tombs dating back to centuries gone by to age-old rituals retained through multiple generations of the populace, the abundantly rich heritage of our country co...

The joy of wearing a Banarasi Saree

The rich Banarasi saree's fascinating weaving history is hidden in the silk weaves. Back thousands of years ago, these sarees were made from the finest and original gold and silver threads. Because...

The secret of beautifully crafted phulkari dupattas

Phulkari is a Punjabi noun that combines two words: Phul, which means flower, and Akari, which indicates shape. Phulkari refers to the shape and orientation of flowers, which represent life. Punjab...